Case Study

TheEVHub

How IntellectAI built a full e-commerce platform for certified EV charging equipment, from product catalog to Stripe checkout to admin dashboard.

E-CommerceEV / Clean EnergyFull-Stack PlatformLive at theevhub.com
Full-Stack
E-Commerce Platform
50+
Product SKUs
$529+
Average Order Value
CA & US
Shipping Coverage

The Problem

The Canadian EV charging market is dominated by a few big brands with inflated prices and no direct-to-consumer experience:

  • EV owners overpay through dealer markups and middleman distributors
  • Most online options lack Canadian safety certification (cETLus/UL)
  • No guided shopping experience, buyers don't know which charger fits their vehicle and home setup
  • Generic retailers don't offer EV-specific support, installation guidance, or trade-in options
  • Cross-border shipping and warranty complexity discourages online purchases

The Solution: TheEVHub

A purpose-built e-commerce platform that sells certified EV charging equipment directly to consumers with guided shopping, competitive pricing, and Canadian-first support.

Product Catalog & Shop

Full e-commerce storefront with Level 2 chargers, NACS adapters, extension cables, and curated bundles. Filterable by vehicle make, charging level, and use case.

Smart Product Matcher Quiz

Interactive quiz that recommends the right charger based on the customer's vehicle, driving habits, and home setup. Reduces decision paralysis and increases conversion.

Trade-In & Referral Programs

Built-in trade-in program for old chargers and a referral system that rewards customers for bringing in new buyers. Drives repeat purchases and word-of-mouth growth.

Installation Guides & Support

Comprehensive installation guides, BYD-specific content, and a knowledge base that reduces support tickets and builds buyer confidence before purchase.

Order Tracking & Admin Dashboard

Real-time order tracking for customers and a full admin dashboard for inventory management, order processing, and analytics.

Tech Stack

FrontendNext.js 16, React 19, Tailwind CSS 4, shadcn/ui
BackendNext.js API Routes, Server Components
DatabaseSupabase (PostgreSQL)
PaymentsStripe (checkout, subscriptions)
EmailResend + Nodemailer (transactional)
HostingVercel with custom domain (theevhub.com)

Build Process

1

Research & Architecture

Phase 1

  • Market research on EV charging equipment landscape in Canada
  • Competitive analysis of existing distributors
  • Database schema design for products, orders, and customers
  • Stripe payment integration architecture
2

Core Platform Build

Phase 2

  • Product catalog with dynamic filtering and search
  • Shopping cart and Stripe checkout flow
  • Customer accounts and order history
  • Responsive design for mobile shoppers
3

Growth Features

Phase 3

  • Product matcher quiz for guided shopping
  • Trade-in program workflow
  • Referral system with tracking
  • SEO optimization for EV charging keywords
4

Launch & Operations

Phase 4

  • Admin dashboard for order and inventory management
  • Transactional emails via Resend
  • Custom domain setup (theevhub.com)
  • Marketing playbooks for social, influencer, and B2B channels

Key Takeaway

TheEVHub proves that a purpose-built e-commerce platform can compete with established distributors by offering a better buying experience, certified products, and direct-to-consumer pricing. The same approach applies to any niche vertical commerce opportunity.

Need a Custom E-Commerce Platform?

We build full-stack e-commerce platforms with payments, admin dashboards, and growth features. Start with a free consultation.

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Or visit theevhub.com to see the platform live.